Are you a small businesses owner and you’re feeling overloaded or overwhelmed on How Digital Marketing Helps Small Businesses Do you try to do everything all at once or you’re not sure where
you should start? Or does it just feel out of control? Stay tuned because in this Article we have a number of tips to help.
organize your digital marketing. little easier while you grow your business online. Getting your business online is more than just social media accounts and depending on your business
some online assets are more important than others. By working through a step-by-step process to attack your digital marketing needs
you’ll become organized and be able to prioritize your online assets and make them work for you. I’m
going to break this out into four primary steps to help you get the most out of your time and I think
these will work really well for you. Step one is your
Setup
and this is a big one because this really either sets you up for success or if you’re not committed you will have some issues. I want you to allocate a minimum of two hours a day to digital marketing,
if you can do four hours the would be fantastic but life does get in the way so if you could put aside at least two hours a day Monday to Friday or five days a week to commit to digital marketing
you’re going to set yourself up really well and that feeling of being overwhelmed is going to start to disappear. We’re now going to make sure that we have a space where we can go where we’re not going to be disturbed,
we’re not going to be interrupted, we’re going to have uninterrupted focus. This is great training for your brain to stay focused on what you’re doing and if you stay committed
to this it will help you in other areas of your business. When you want to get down to something you’re training your brain to just stay focused on one task for a set amount of time.
To make that happen we’re gonna shut off everything. When you’re working on this make sure you’re focused only on the task
at hand without distractions or interruptions. Let your co-workers or your family know not to disturb you, I know that can be hard, from when you start until when you’re finished or the deadline is reached
shut everything else out. If you’re working on a computer, shut off your email, any social media, get your phone in the other room unless you’re going to use it for your work.
You’re going to turn off all your notifications and anything else that might distract you. When you allow yourself
to be interrupted or distracted your brain needs to reset to try and get back into that focused zone on what you were working on and this will use up all your time that
you’ve allocated to your digital marketing. You won’t see the progress you hope for then you’ll just not feel very good and
it will just start that whole cycle again, so make sure you’re not allowing anyone to interrupt you.
The final step while you’re setting up is to make sure you have a big jug
of water because you want to stay hydrated while you’re working your brain out on these digital marketing tasks.
Now we’re going to go to the next big step where we examine, we’re going to evaluate what you’ve
already done. If you have any type of metrics like google analytics,
your google search console any of your social media analytics, any google paid ad analytics, don’t let the metrics intimidate you.
These are a gold mine of information that’s going to help grow your business online. If you don’t have any metrics that’s okay because that could potentially be part of one of your first goals
in your digital marketing is to make sure that you have all those analytics set up or that you’re actually going and
grabbing that information and doing something with it. So now while we’re doing our evaluation we’re going to set our overall digital marketing goal for our business and you can have multiple goals.
The difference is we’re only going to focus on one and get that done and then move on to the next one. This is where you decide on what is most important
for your
Need Of Business
right now. Are you looking for brand awareness, are you looking to have growth with your followers or lead generation? Do you want to send more emails or do you want to even get an email out? Or do you want to run ads on google or other social platforms? Do you think about what
type of conversions whether you want responses to emails do you want to be on top of google search?
These are all great goals but we’re only going to pick one to start off with. Eventually, we want to get these all done but for this exercise, we’re doing we’re picking one overall goal.
Then you’re going to decide how you’re going to do this? Are you going to do this yourself, you’re going to do this in-house, or are you going to outsource it? Hire a VA, which is a virtual assistant. Digital marketing is very easy to understand but can be challenging to execute, there are so many
moving parts. If you’re doing this yourself make sure to review your goals and determine how much time you can allot to this while running your business as this can be a huge task. You may choose just to outsource it to an agency which is perfectly fine as well. During this part of the steps,
we really want to get clear on what your business is, have a very clear insight on what it is, and be able to describe it in one sentence. For instance, mine could be “I help overwhelm business owners who are struggling to establish an online marketing foundation through a simplified step-by-step process
so they can finally feel empowered, informed, and in control of their online business”. That is very clear that I wouldn’t be offering my services to business owners who have all their systems in place, it wouldn’t make sense. I’m very clear about what type of services and what I can do for my customers.
You need to get back to knowing or you’re very aware of it and you just want to make sure you emphasize that and how you help and provide for your customers in your own unique way. What goes hand in hand with that is how you’re presenting your company online. Is it corporate,
is it fun, do you have your look and feel established, the tone of everything, overall the branding of it? It’s also a good time to just touch with how your company stands out and does it really represent the vision you had when you started it because as you’re doing this digital marketing
you are presenting to the world so make sure you’re happy with how it’s being presented and it really reflects what you think the business should be. Of course, now we want to make sure that we understand who we’re selling to and this is where we can go back to our analytics
and see who is buying our products or services. Otherwise, if you just started out check out who your competitors are and see who they’re going after and that should help you figure out exactly who you’re selling to. Another thing you need to look at is what’s your budget?
This decides how you move forward unless you’re doing everything on your own. And if you are doing everything on your own make sure to document all the effort you put in so you have a good idea of the time spent. Also by documenting what you’re doing, you’ll have the start of your SOP,
your standard operating procedures which you can give to the person taking over when you do decide
or you think you will be outsourcing this either to an agency or a VA. We’re now on to Step three where we’re going to establish and execute. The first thing we’re going to do is pick a strategy.
In step one we picked our overall business digital marketing goal and now you’re going to decide on the strategy to accomplish that business goal. If your overall business goal is to be at the top of google search then you may want to concentrate on SEO or search engine optimization
to get traffic to your website as your strategy. It could be the UX for conversions or you can be looking to set up your first set of Google ads. You can be focusing on a social platform, it could be email marketing, remember this is just to get you from feeling overloaded.
Once we get one area going we can layer our foundation and add other options. Now we’re going to take our strategy and break it into tactics or smaller achievable steps. For instance, if you want to overhaul your website may be your tactic is to update your photos or write new product descriptions.
Now that you have your goal let’s devise a plan. List all the tactics you need to do in order to have this goal completed. Once you’ve broken it down it may look something like this: your main digital marketing goal for your business is to get more people on your email list,
your strategy is to create an Instagram account where you offer a free giveaway so potential customers will sign up to your email list. Our smaller steps or tactics would go like this: we have to set up the Instagram account, we have to create the free opt-in and we have to set up our email platform.
Now that we have a list of items we have to complete we can determine what tech we need and what we need in order to accomplish our goal. There are a ton of great free apps and software out there that can really help you with any of this stuff. Also, there are quite a few amazing paid tools,
but the last thing you want to do is be all pumped up and not have those tools on hand. Now we’re going to go back to our list and pick one of the items to work on. This will help you accomplish all the moving parts within your goal. It should be one that has an end state.
If this is something that’s going to take multiple days to accomplish try breaking it down further so you can do it in the time you’ve given yourself. To recap we had our big main goal, then our strategy, then our tactics and now we’re organizing all the items into tasks that are very achievable
and that we can do within a couple of hours. So what does that look like? If we continue on with the same example, set up the Instagram account, but within that, we’re going to have to determine the look and feel so all the content has a consistent look. We’re going to have to create the account,
we’re going to have to create content that is text-based, we’re going to have to create content that is image-based, we’re going to have to add watermarks to our photos.
We’re going to create a hashtag list, we’re going to create a bio that has a proper link in it and we’re going to need to schedule
the content. So all of those are separate little tasks that we need to address and those should be done within that two to four-hour limit that you have allotted to your digital marketing. A side note to that is while you’re doing your smaller tasks see if there’s anything that you can batch.
In creating an Instagram account, we don’t want to just create one photo and one post we want to create a batch of them. When you’re working on your photos,
create more than just one, create 30 days of work so that you actually have content that will last you for 30 days and you can just schedule it out. Our last step is a
Review
we’re going to repeat, recycle and repurpose. Once you get a handle on one of your digital
marketing goals you’ll see how the system works. If you determine the main goal, the strategy, how
you’re going to do it, and each task and you allot that two-hour time every day Monday to Friday,
you’ll see how much progress you’ll get, where you understand the content you need to create. Whether it’s a blog post or an Instagram story. We can move on to your next goal and eventually we will be
repurposing and recycling our content across different platforms that will give a cohesive
look and feel and everything will be optimized and all pointing to growing your business and revenue.
You also want to stay consistent. You want to make sure you’ve created
a plan that will allow you to stay consistent as well as add other goals onto your digital marketing strategy and this is all within
that two hours Monday to Friday. If you’re asking what about the other stuff, the email marketing, the remarketing, the retargeting it doesn’t matter because if you’re overwhelmed
you’ll just dabble all over the place. You won’t move your business forward. You’ll get frustrated and you’ll feel like you’re
spinning your wheels. Remember it’s like riding a bike or learning how to snowboard, you’re not flipping through the air right at the start but you add all the skills on top of the ones already built. This is what we’re doing, this is your digital marketing foundation.
If you’re not sure where to start with your goals then focus on changes that will have the greatest impact on customer touchpoints. It could be navigating your website,
it could be a welcome email series or it could be purchasing off your social media platforms.
Maybe it’s product images or descriptions. Figure out where the customers might be slipping through
the cracks. If you need more help you can grab my Guide to Getting your Business Online
and make sure you get all aspects of getting your business online covered. Otherwise, that’s it and I Want a Big thank you For Reaching Us Learn More About Importance Of Digital Marketing